Notes from

brand strategy

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Can Humor Sell Hot Dog Water? When You Bring in the Big Hot Dogs (Us!) It Does! | Funny Beverage Branding

Semiserious2026-08-12T12:49:21-05:00Can They Brand That?®|

Once in everyone’s career comes a challenge so great, so daunting, the only thing to do is jump in headfirst. Introducing: hot dog water, the beverage no one asked for, and the brand challenge we couldn't resist. Watch Semiserious, a female-founded humor branding agency, tackle one of the most absurd products imaginable in a live ...

Watch Us Build a Savory Popsicle Brand Live (Uncut, Unhinged) | Humor Branding

Semiserious2026-08-11T14:42:12-05:00Can They Brand That?®|

Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?®, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging ...