We Built a Chip Brand and, As the Youths Say, Left No Crumbs | Snack Food Humor Marketing Strategy
You’re cordially invited to eat our dust. Literally. Because the best part of the chip bag is finally getting its own brand: Chip Dust. This flavor-packed powder at the bottom of a chip bag is a real, emerging CPG product category, and we're live-building its brand strategy. In this episode of Can They Brand That?®, ...
