Notes from

CPG humor marketing

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

We Rebranded Cottage Cheese for Kids Who Hate Cottage Cheese | Gen Alpha Brand Strategy

Semiserious2026-08-18T10:06:32-05:00Can They Brand That?®|

[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Cottage cheese is having a moment, but...for kids? In this live episode, Semiserious pitches brand strategies for kid-friendly cottage cheese: from cartoon mascots to school lunch positioning to viral TikTok campaigns. Because what child doesn’t love a protein-rich, soupy, cold, curdled ...

We Made Protein Snacks Funnier Than the Gym Bros Who Eat Them (The Bar Was Low) | Chomps Brand Strategy

Semiserious2026-08-18T09:47:24-05:00Can They Brand That?®|

Chomps makes delicious grass-fed beef sticks that are winning snack-brand wars by a meaty mile. In this live episode, Semiserious pitches brand strategies that make protein snacks impossible to ignore: from athlete-ambassador angles to full personality reinventions, because 'Snapping into a Slim Jim' is so 1995. Instead, we're chomping into a healthier meat stick with ...