Notes from

disruptor brand strategy

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Can We Build a Killer Brand for the Worst Part of the Loaf (Bread Heels)? Duh, Of Course. | CPG Food Strategy

Semiserious2026-08-12T11:52:51-05:00Can They Brand That?®|

Justice for bread heels! They're the most polarizing part of the loaf, but what if a new CPG brand disrupted the market by selling only bread ends? In this episode of Can They Brand That?®, Semiserious uses comedy to create a brand strategy and brand identity strong enough to allow this food innovation to compete ...

We Turned a Viral Self-Driving Stroller Meme Into a Real Brand | KidTech Marketing

Semiserious2026-08-12T11:32:57-05:00Can They Brand That?®|

Don’t worry, the self-driving smart stroller is just an internet meme, but the branding challenge remains: build a brand identity for a controversial AI tech innovation (The Tesla Robopod) that is humorous, relatable, and self-aware enough to appeal to new parents. Baby strollers are a key durable goods purchase for new parents, but can this ...