Notes from

funny advertising

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Billie Razor Brand Strategy: Feminist Humor Marketing for Women’s Grooming

Semiserious2026-07-29T22:24:43-05:00Can They Brand That?®|

Billie disrupted the women's razor market by challenging the "pink tax" with a bold brand strategy. In this episode, Semiserious pitches taglines and campaign ideas that push Billie's feminist positioning further and funnier. So, hair we go again! Per the rules of the game, we set the clock for 30 minutes, put on our game ...

Casper Mattress Brand Strategy: Humor Marketing for a DTC Sleep Brand

Semiserious2026-07-29T22:12:56-05:00Can They Brand That?®|

Casper disrupted the mattress industry with DTC distribution and story-driven branding. In this episode, Semiserious pitches brand strategies that push the @Casper sleep-positive positioning into new, funny territory. And as the nursery rhyme goes, 5 little monkeys jumpin’ on the bed, two fell off and bumped their heads, thus spending the next 10 minutes brainstorming ...