Notes from

funny marketing strategy

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

We Built a Funny WD-40 Competitor From Scratch (So Sue Us) | Hardware Brand Strategy

Semiserious2026-08-12T13:30:38-05:00Can They Brand That?®|

WD-40 has one of the most iconic brand strategies in history. So what happens when a humor branding agency tries to build a competing brand from scratch, live? In this episode of Can They Brand That?®, watch Semiserious tackle lubricant marketing with the seriousness it deserves (very little) and the strategy it requires (a whole ...

We Built a Vinegar Brand That’s Ready to Sit With the Cool Pantry Staples (Graza, Fishwife, and Ayoh!) | Premiumization Brand Strategy

Semiserious2026-08-12T11:43:01-05:00Can They Brand That?®|

Pantry staples tend to be forgettable, but with the boom of Graza olive oil @getgraza, Fishwife tinned fish @eatfishwife, and Ayoh! Mayo @eatayoh is it time for vinegar to get with the times and modernize into a luxury brand worthy of rabid attention and brand loyalty? In this episode of 'Can They Brand That?®', the ...