Manwich is the household name for sloppy joe sauce…that no one’s saying anymore. In this episode, Semiserious pitches a rebrand and ad campaigns to bring this legacy CPG brand @ConagraBrands back into consumers' minds and stomachs. So, loose meat sandwich hive, rise up! In this week’s Can They Brand That?®, we cooked up ideas about ...
Duct tape fixes everything, but does it have a brand? In this episode, Semiserious pitches brand identity concepts that give duct tape the cult following it deserves, from viral campaigns to brand mascots. We guess whoever said ‘if it ain’t broke, don’t fix it’ didn’t listen to this week’s episode of “Can They Brand That?®” ...
You say “granny panties” like it’s a bad thing. Well, a new underwear brand is about to give you a wedgie and completely change your mind. In this episode of Can They Brand That?®, watch Semiserious, a female-founded humor branding agency, tackle comfort lingerie marketing with the seriousness it demands (a lot, actually) and the ...
An umbrella...on your head. It's wearable, hands-free rain protection that makes you look absolutely unhinged, and we're building a brand for it live. So, if you’re not singing in the rain, we have a guess as to why: YOUR UMBRELLA IS NOT A HAT. In this episode of Can They Brand That?®, watch Semiserious tackle ...
Ketchup AND mustard in one bottle? Mayo AND sriracha?? Buffalo AND ranch??? Two condiments, one container, infinite identity crisis. In this episode of Can They Brand That?®, watch Semiserious take on the wild world of 2-in-1 condiment branding live. We figure out who buys this, how to position it (lazy genius? ultimate efficiency?), what to ...
Free emails to the
*low five* we respect your privacy.
hi@semiseriousagency.com
© Copyright | Semiserious Agency, All Rights Reserved | Privacy • Legal