Nair smells like burnt hair and hasn't updated its brand strategy in decades. In this live episode, Semiserious pitches a full brand refresh, including a Lisa Frank-inspired nostalgia campaign and a new @NairHairRemover brand voice that makes body hair removal genuinely fun. So in this episode of 'Can They Brand That?®' we ask: who wears ...
Little Debbie is a $2 billion brand that somehow feels like your weird aunt's house. In this episode, Semiserious pitches strategies to modernize the snack cake empire without losing its working-class, comfort-food soul. You could say we made like a cosmic brownie and sent our brains way out into space, which, in this case, is ...
Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...
Long, flowy, and deeply unfashionable, old-timey nightshirts are having a moment (or we're making them have one!). In this episode of Can They Brand That?®, watch Semiserious build a complete brand strategy for Victorian-era sleepwear, live. We cover the cottagecore/sleepcore aesthetic trend, nostalgia marketing, sleepwear industry positioning, naming, and how to make a Scrooge-era bedtime ...
Nearly nothing makes you think of the 70s and 80s as much as the humble waterbed. But what if a humor branding agency brought waterbeds back from the dead by building a brand identity worthy of the 21st century and positioning it as the hot, new mattress choice? In this episode of Can They Brand ...
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