Can the Chia Pet Make a Comeback? We Say Ch-Ch-Ch-Yes | Novelty Brand Strategy

2026-09-02T22:16:10-05:00Can They Brand That?®|

[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Chia Pets is a 50-year-old brand and culturally iconic. Can humor marketing give them a new generation of fans? In this episode, see Semiserious's best brand strategy ideas for the world's most recognizable novelty gift. So don’t tell your succulents, but our ...