Seth Rogen’s Houseplant Cannabis Brand Strategy: Celebrity Brand Marketing for Potheads

Semiserious2026-07-29T21:15:52-05:00Can They Brand That?®|

Houseplant is Seth Rogen's cannabis and lifestyle brand, one of the most design-forward and personality-driven brands in the legal cannabis space. In this episode of 'Can They Brand That?', Semiserious pitches brand strategies that build on the celebrity foundation. Because, as the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying, but...it is now? ...

Why You Should Use Fictional Characters in Your Marketing

Semiserious2024-01-22T21:35:35-06:00Gary, Must Reads|

A few years ago we wanted to spice up how we sent out promotional emails. So we made up a character named Gary to do so. His backstory included being hired by our competitors to spy and report on all of our success. It was remarkably fun to concoct and remarkably well-received. We went on ...

Lines of Copy We Wrote for Waterboy that Somehow Got Approved

Semiserious2023-08-16T00:12:40-05:00Creative Ideation|

Waterboy hired us to help with a product expansion and rebrand and maybe they were just so hydrated that they signed off on almost all of our ideas. Their claims-to-fame are electrolyte-packed hangover and workout recovery products so it's okay to get drunk on some of our favorite lines of copy. [Full case ...

5 Reasons We Encourage Bad Ideas in our Brainstorms

Semiserious2023-08-17T00:01:06-05:00Creative Ideation, Must Reads|

1. They free up your brain to go past the “expected.” 2. They remind everyone that ideation is a safe space. 3. They make the group loosen up and better collaborate. 4. They help you spot cliches and refine your creative taste. 5. They always lead (indirectly or directly) to a great idea. TBH, if your creative ...

3 Reasons You Should Have a Brand Mascot

Semiserious2023-08-16T00:13:32-05:00Must Reads|

Our prediction: mascots are about to have a major resurgence. (And obviously, we’re here for it: we have 12.) Here's why we think mascots—when developed and deployed correctly—make killer spokespeople for your brand. 1. Mascots serve as a ‘third party’ mouthpiece to shamelessly sing your product’s praises. 2. Mascots heighten brand recognition, awareness, and memorability. 3. You can ...