[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Snactiv is a finger gadget that lets you snack without getting your keyboard greasy or sticky, but this novelty snacking tool has viral potential that isn't being leveraged. In this episode, Semiserious pitches comedic brand strategies that make this gloriously weird product ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Lowe's is America's second-largest home improvement retailer, and it's in desperate need of a mascot. In this episode, Semiserious pitches mascot concepts and brand identity ideas that make hardware shopping something people actually look forward to. And you know the *drill*, but ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Dropps makes plastic-free laundry pods, but they need a fresh and funny brand voice that matches their values without being boring. In this episode of Can They Brand That?®, Semiserious pitches humor-forward sustainability branding that goes beyond their occasional comedic TV spots. ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Fruitcake is universally despised, which makes it a branding gold mine. In this live brainstorm, Semiserious pitches strategies that embrace the hate and turn fruitcake into a cult classic. So hang onto your bundts, friends, because we’ve cooked up a holiday episode ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Chia Pets is a 50-year-old brand and culturally iconic. Can humor marketing give them a new generation of fans? In this episode, see Semiserious's best brand strategy ideas for the world's most recognizable novelty gift. So don’t tell your succulents, but our ...
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