Native is a leading brand of personal care products boasting clean, simple ingredients. But does their brand identity need to be so clean and simple? In this episode of 'Can They Brand That?', Semiserious pitches humorous brand strategies and funny creative marketing campaigns to help them disrupt their crowded industry and win consumers, so get ...
Phade makes compostable straws, but what's missing is a playful brand voice that helps sustainability feel fun instead of preachy. In this episode, Semiserious pitches a humor marketing strategy that makes this eco-brand impossible to ignore. And we gotta say, this brand sucks, BECAUSE IT'S A STRAW, CALM DOWN. This sustainable sipper behaves like plastic, ...
Houseplant is Seth Rogen's cannabis and lifestyle brand, one of the most design-forward and personality-driven brands in the legal cannabis space. In this episode of 'Can They Brand That?', Semiserious pitches brand strategies that build on the celebrity foundation. Because, as the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying, but...it is now? ...
A few years ago we wanted to spice up how we sent out promotional emails. So we made up a character named Gary to do so. His backstory included being hired by our competitors to spy and report on all of our success. It was remarkably fun to concoct and remarkably well-received. We went on ...
Waterboy hired us to help with a product expansion and rebrand and maybe they were just so hydrated that they signed off on almost all of our ideas. Their claims-to-fame are electrolyte-packed hangover and workout recovery products so it's okay to get drunk on some of our favorite lines of copy. [Full case ...
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