[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Dropps makes plastic-free laundry pods, but they need a fresh and funny brand voice that matches their values without being boring. In this episode of Can They Brand That?®, Semiserious pitches humor-forward sustainability branding that goes beyond their occasional comedic TV spots. ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Fruitcake is universally despised, which makes it a branding gold mine. In this live brainstorm, Semiserious pitches strategies that embrace the hate and turn fruitcake into a cult classic. So hang onto your bundts, friends, because we’ve cooked up a holiday episode ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Chia Pets is a 50-year-old brand and culturally iconic. Can humor marketing give them a new generation of fans? In this episode, see Semiserious's best brand strategy ideas for the world's most recognizable novelty gift. So don’t tell your succulents, but our ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] High, hello! CANN makes THC and CBD social tonics, so Semiserious showed off their humor marketing chops and pitched a Dry January (CANNuary) campaign using comedy. See the winning cannabis drink campaign concepts and brand strategy ideas for @drinkcannsocialtonics. This episode ...
[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Cottage cheese is having a moment, but...for kids? In this live episode, Semiserious pitches brand strategies for kid-friendly cottage cheese: from cartoon mascots to school lunch positioning to viral TikTok campaigns. Because what child doesn’t love a protein-rich, soupy, cold, curdled ...
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