Notes from

the field

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Sheesh, you’re thirsty.

2023-06-05T17:02:14-05:00Sheesh, You're Boring|

Perhaps what unites us all is not having a great comeback for pushy, street salespeople who lead with questions like, “Do you care about clean energy and women’s rights and orphan orangutans and saving the neighborhood and also bees?” Cue: Yes, um, I do care, but I’m late for a meeting and, I actually donated ...

The Chickenshit Epidemic

2023-06-05T17:01:01-05:00Chickenshit|

The mindfuckery of getting your business in the spotlight and why most people don’t: Using fun and humor to market your business can be uncomfortable. Yes, even if you think you’re really “ready,” even if you’ve seen other brands do funny, exciting, bold, edgy things and you’ve LOVED EVERY MINUTE OF IT. But.   When ...

Chickenshits Worry That No One Will “Get It.”

2023-06-05T17:01:05-05:00Chickenshit|

“No one understands me!” is the plight of the satirized “creative.” This tender-ego’d, ‘innovator’ who wants to make cool, epic shit that’s adored by the masses. Chickenshits are a lot like these green, insecure artists: they only think it’s successful if EVERYONE gets it. They stay up at night worried that if they make that ...

Chickenshits Don’t Think Humor Is Worth It

2023-06-05T17:01:10-05:00Chickenshit|

It is claaaaasic Chickenshit behavior to be like, ACTUALLY, we are very serious experts so we’re just going to stick to stale, stuffy marketing thankyouverymuch. *Takes a sip from lukewarm tea.*These are the type of people who mistakenly believe that you cannot simultaneously gain authority and have a rip-roaring good time; who think that you ...

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