Duct tape fixes everything, but does it have a brand? In this episode, Semiserious pitches brand identity concepts that give duct tape the cult following it deserves, from viral campaigns to brand mascots.

We guess whoever said ‘if it ain’t broke, don’t fix it’ didn’t listen to this week’s episode of “Can They Brand That?®” because with @theduckbrand Duct Tape as the star of the show, we went truly quackers on everything from ammunition to amputation to duck calls to autocorrect to Ludacris and even tapeworms. Thank god the whole thing is, ahem, taped.

Hosted by: Allie LeFevere and Lyndsay Rush Sanders

 

 

Timestamps:

00:00 Intro, Show Rundown, Duck Tape Brand Audit, and Duck Tape Banter
08:40 Exploring Duct Tape’s History and Usage
11:26 The Brainstorm Begins!
14:22 Pitching Duck Brand Duct Tape: Brand Refresh Ideas & Our Best and Wildest Campaign, Stunt, and Activation Concepts
21:27 Mascot O’Clock [Funny Mascot Ideation] 28:25 Hired or Fired [Should Duck Brand Hire Us? Best Ideas in Review]

Key Branding Ideas from This Episode:

• Embracing humor and hyperbole can transform ordinary products into memorable icons, engaging audiences emotionally.
• Crafting humorous origin stories or personas helps communicate brand values and makes them memorable.
• Humor and chaos can be a strategic differentiation of a brand identity.
• Using absurd slogans or over-the-top ideas breaks marketing norms and creates a unique brand voice.
• A brand becomes memorable through cultural mashups.
• Integrating products into familiar idioms or pop culture references enhances recall and social sharing.
• The narrative of impermanence invites a playful brand identity.
• Highlighting a product’s temporary nature can champion adaptability and resourcefulness.

 

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Semiserious is a female-founded humor branding agency for CPG brands. Their sweet spot is working with founder-led or venture-backed DTC startups to build brands using comedy as a core strategy to help brands stand out in a crowded market. Their roster includes industry darlings like Clif Bar, Native, Blue Bunny, Waterboy, Pie, Argent, JOI, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Better Than Booze, Backwoods, Bad Rabbit, U Suck at Golf, Hobbyist, and the Dallas Cowboys, but they would never brag about it in their bio. This funny branding agency has offices in Chicago and Nashville, but works with clients globally.

Say hi or snoop around:

🔔 Subscribe for weekly branding brainstorms → https://www.youtube.com/@semiseriousagency
📺 Watch the full Can They Brand That?® show series → https://bit.ly/can-they-brand-that-playlist
🌐 Work with Semiserious: https://semiseriousagency.com/

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to bring some much-needed levity into the world where we can.

#DuckTapeBranding #CanTheyBrandThat #HumorBranding #BrandStrategy #FunnyMarketing