Notes from

brand identity design

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Boozehound Brand Reveal: Funny Packaging for Hot Dog Water Vodka (We Regret Nothing)

Semiserious2026-08-11T15:18:42-05:00Can They Brand That?®|

Flavored vodka is nothing new, but what if a brand stole market share by innovating in a way that no one asked for (but perhaps cannot resist)? Meet Boozehound: hot dog water vodka. In this episode of Can They Brand That?®, three branding pros reveal the real brand identity (complete with full design) for one ...

Fake Brands, Real Branding: Chip Dust & Lefty Lucy Packaging Design Reveals

Semiserious2026-08-11T14:30:35-05:00Can They Brand That?®|

In today's episode of ‘Can They Brand That?®’ we’re tagging in our designer! He visually brought to life 2 fake brands we whipped up on our show and is revealing them to us for the first time! Join us in the comments as we see the design reveals for Chip Dust (snack innovation) and Lefty ...