Brawny Rebrand: Reinventing the Lumberjack Mascot as a Sexy Beast | Funny CPG Brand Refresh for Paper Towels

2026-08-14T10:56:11-05:00Can They Brand That?®|

The Brawny Man has been selling paper towels since 1974. Is he still relevant? In this episode, Semiserious pitches brand strategies that evolve the icon for today's market, from femme-forward campaigns to brand mascot redesigns. So if you love mess, you’re gonna love this episode of “Can They Brand That?®” where the strongest paper towel ...