Rebranding Slate Auto: This Customizable Electric Vehicle Now Has a Better Personality Than You | Humor Marketing

Semiserious2026-08-14T10:34:42-05:00Can They Brand That?®|

Slate is an automotive brand that makes customizable, electric pickup trucks—an exciting idea with an unexciting branding. In this episode, Semiserious pitches a @slateauto brand overhaul that makes the innovative product entertaining and unforgettable. So buckle up because the wheels have certainly fallen off on this week’s new episode of Can They Brand That?®, and ...

We Rebranded Craisins as the Hottest Friend in the Fruit Bowl | Ocean Spray Humor Marketing

Semiserious2026-08-14T10:02:37-05:00Can They Brand That?®|

What happens when two branding strategists attempt to rebrand Craisins, the dried cranberry nobody asked for? In this episode of Can They Brand That?®, Semiserious Agency pitches a full brand identity: from tone of voice to taglines to campaign concepts for Ocean Spray @oceanspray. So, just in time for Thanksgiving, we set our brains on ...

Watch Us Build a Savory Popsicle Brand Live (Uncut, Unhinged) | Humor Branding

Semiserious2026-08-11T14:42:12-05:00Can They Brand That?®|

Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?®, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging ...