Notes from

brand repositioning

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Rebranding Ricola: Can a Yodeling Cough Drop Brand Be Cool? (Doubt It!) | Funny Heritage Brand Strategy

Semiserious2026-08-14T10:47:20-05:00Can They Brand That?®|

Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...

Rebranding Head & Shoulders: We Made Dandruff Shampoo So Cool It’ll Shove You in a Locker | Humor Marketing

Semiserious2026-08-14T10:04:57-05:00Can They Brand That?®|

Head & Shoulders is the world's #1 shampoo, but does anyone actually want to admit they use it? In this episode, Semiserious pitches a brand refresh that leans into the awkward truth of dandruff marketing. The only head-scratcher on this episode of 'Can They Brand That?®' is how we possibly come up with this many ...