[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Cottage cheese is having a moment, but...for kids? In this live episode, Semiserious pitches brand strategies for kid-friendly cottage cheese: from cartoon mascots to school lunch positioning to viral TikTok campaigns. Because what child doesn’t love a protein-rich, soupy, cold, curdled ...
Chomps makes delicious grass-fed beef sticks that are winning snack-brand wars by a meaty mile. In this live episode, Semiserious pitches brand strategies that make protein snacks impossible to ignore: from athlete-ambassador angles to full personality reinventions, because 'Snapping into a Slim Jim' is so 1995. Instead, we're chomping into a healthier meat stick with ...
Manwich is the household name for sloppy joe sauce…that no one’s saying anymore. In this episode, Semiserious pitches a rebrand and ad campaigns to bring this legacy CPG brand @ConagraBrands back into consumers' minds and stomachs. So, loose meat sandwich hive, rise up! In this week’s Can They Brand That?®, we cooked up ideas about ...
Duct tape fixes everything, but does it have a brand? In this episode, Semiserious pitches brand identity concepts that give duct tape the cult following it deserves, from viral campaigns to brand mascots. We guess whoever said ‘if it ain’t broke, don’t fix it’ didn’t listen to this week’s episode of “Can They Brand That?®” ...
Little Debbie is a $2 billion brand that somehow feels like your weird aunt's house. In this episode, Semiserious pitches strategies to modernize the snack cake empire without losing its working-class, comfort-food soul. You could say we made like a cosmic brownie and sent our brains way out into space, which, in this case, is ...
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