Notes from

brand voice

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

We Rebranded Craisins as the Hottest Friend in the Fruit Bowl | Ocean Spray Humor Marketing

Semiserious2026-08-14T10:02:37-05:00Can They Brand That?®|

What happens when two branding strategists attempt to rebrand Craisins, the dried cranberry nobody asked for? In this episode of Can They Brand That?®, Semiserious Agency pitches a full brand identity: from tone of voice to taglines to campaign concepts for Ocean Spray @oceanspray. So, just in time for Thanksgiving, we set our brains on ...

Watch Us Build a Savory Popsicle Brand Live (Uncut, Unhinged) | Humor Branding

Semiserious2026-08-11T14:42:12-05:00Can They Brand That?®|

Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?®, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging ...