After the party, it’s the after potty, at least that’s the promise of our featured brand on the show this week: glow-in-the-dark toilet paper. In this episode of Can They Brand That?®, watch Semiserious tackle glow-in-the-dark toilet paper and build a full brand strategy for it live: who buys it, how to market it (novelty? ...
If water is better sparkling, one could assume the same about milk, no? Honestly, no, but sparkling water had its moment, so could sparkling milk next? In this episode of Can They Brand That?®, watch Semiserious tackle one of the more unusual emerging beverage categories, carbonated milk, by branding it live. We cover the dairy ...
You’re cordially invited to eat our dust. Literally. Because the best part of the chip bag is finally getting its own brand: Chip Dust. This flavor-packed powder at the bottom of a chip bag is a real, emerging CPG product category, and we're live-building its brand strategy. In this episode of Can They Brand That?®, ...
You say “granny panties” like it’s a bad thing. Well, a new underwear brand is about to give you a wedgie and completely change your mind. In this episode of Can They Brand That?®, watch Semiserious, a female-founded humor branding agency, tackle comfort lingerie marketing with the seriousness it demands (a lot, actually) and the ...
Is your lawn a total yawn? Do you wish your yard went the whole nine? Well, have WE got a product for YOU, biodegradable mulch with pizzazz. Think: 'mulch, but make it festive' because confetti mulch is exactly what it sounds like, and we're building a full brand strategy for it live. In this Can ...
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