Is your lawn a total yawn? Do you wish your yard went the whole nine? Well, have WE got a product for YOU, biodegradable mulch with pizzazz. Think: 'mulch, but make it festive' because confetti mulch is exactly what it sounds like, and we're building a full brand strategy for it live. In this Can ...
Ketchup AND mustard in one bottle? Mayo AND sriracha?? Buffalo AND ranch??? Two condiments, one container, infinite identity crisis. In this episode of Can They Brand That?®, watch Semiserious take on the wild world of 2-in-1 condiment branding live. We figure out who buys this, how to position it (lazy genius? ultimate efficiency?), what to ...
It's a suitcase, it's a scooter, it's the most adult thing you've ever been embarrassed to want. We all know the quickest way to get from point A to point B is on an airplane, but what’s the coolest way to get there? Luggage that turns into an actual scooter, for adults, of course. In ...
Once in everyone’s career comes a challenge so great, so daunting, the only thing to do is jump in headfirst. Introducing: hot dog water, the beverage no one asked for, and the brand challenge we couldn't resist. Watch Semiserious, a female-founded humor branding agency, tackle one of the most absurd products imaginable in a live ...
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