Notes from

Christmas food brand

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

We Gave Fruitcake the PR Campaign It’s Needed for Decades | Funny Holiday Food Branding

Semiserious2026-09-03T12:25:08-05:00Can They Brand That?®|

[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Fruitcake is universally despised, which makes it a branding gold mine. In this live brainstorm, Semiserious pitches strategies that embrace the hate and turn fruitcake into a cult classic. So hang onto your bundts, friends, because we’ve cooked up a holiday episode ...

We Rebranded the Most Hated Holiday Drink | Eggnog Humor Marketing

Semiserious2026-08-13T21:48:53-05:00Can They Brand That?®|

Eggnog: the holiday beverage everyone has an opinion about. In this episode of Can They Brand That?®, watch Semiserious build a full brand strategy for eggnog live and figure out how to make the most divisive drink of the year something people actually want to choose. We dig into holiday beverage marketing, the nog-lover vs. ...