Notes from

CPG humor branding

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Nair Gets a Life-Shaving Rebrand: Using Comedy to Regrow a 90s Hair Removal Icon | Funny Branding

Semiserious2026-08-18T09:57:46-05:00Can They Brand That?®|

Nair smells like burnt hair and hasn't updated its brand strategy in decades. In this live episode, Semiserious pitches a full brand refresh, including a Lisa Frank-inspired nostalgia campaign and a new @NairHairRemover brand voice that makes body hair removal genuinely fun. So in this episode of 'Can They Brand That?®' we ask: who wears ...

We Resurrected Sloppy Joe Sauce From Its 90s Brand Grave | Manwich Rebrand | Retro Brand Revival

Semiserious2026-08-14T12:07:27-05:00Can They Brand That?®|

Manwich is the household name for sloppy joe sauce…that no one’s saying anymore. In this episode, Semiserious pitches a rebrand and ad campaigns to bring this legacy CPG brand @ConagraBrands back into consumers' minds and stomachs. So, loose meat sandwich hive, rise up! In this week’s Can They Brand That?®, we cooked up ideas about ...