Ketchup AND mustard in one bottle? Mayo AND sriracha?? Buffalo AND ranch??? Two condiments, one container, infinite identity crisis. In this episode of Can They Brand That?®, watch Semiserious take on the wild world of 2-in-1 condiment branding live. We figure out who buys this, how to position it (lazy genius? ultimate efficiency?), what to ...
Edible underwear, but make it eco-conscious. Can a product famous for being ridiculous be repositioned as sustainable? Watch Semiserious, a female-founded humor branding agency, tackle the most unexpected sustainability brief of the year, all in real time and with (mostly) straight faces. We build the full brand strategy: positioning, naming, target audience, packaging direction, and ...
WD-40 has one of the most iconic brand strategies in history. So what happens when a humor branding agency tries to build a competing brand from scratch, live? In this episode of Can They Brand That?®, watch Semiserious tackle lubricant marketing with the seriousness it deserves (very little) and the strategy it requires (a whole ...
Pantry staples tend to be forgettable, but with the boom of Graza olive oil @getgraza, Fishwife tinned fish @eatfishwife, and Ayoh! Mayo @eatayoh is it time for vinegar to get with the times and modernize into a luxury brand worthy of rabid attention and brand loyalty? In this episode of 'Can They Brand That?®', the ...
Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?®, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging ...
Free emails to the
*low five* we respect your privacy.
hi@semiseriousagency.com
© Copyright | Semiserious Agency, All Rights Reserved | Privacy • Legal