Notes from

creative advertising

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Branding Granny Panties: We Maximize Humor and Comfort for These Famously Sexy Intimates

2026-08-13T14:42:04-05:00Can They Brand That?®|

You say “granny panties” like it’s a bad thing. Well, a new underwear brand is about to give you a wedgie and completely change your mind. In this episode of Can They Brand That?®, watch Semiserious, a female-founded humor branding agency, tackle comfort lingerie marketing with the seriousness it demands (a lot, actually) and the ...

We Branded a 2-in-1 Condiment That May Become the Greatest Lovestory Ever Told | Food Brand Strategy

2026-08-13T14:07:18-05:00Can They Brand That?®|

Ketchup AND mustard in one bottle? Mayo AND sriracha?? Buffalo AND ranch??? Two condiments, one container, infinite identity crisis. In this episode of Can They Brand That?®, watch Semiserious take on the wild world of 2-in-1 condiment branding live. We figure out who buys this, how to position it (lazy genius? ultimate efficiency?), what to ...

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