We Rebranded Cottage Cheese for Kids Who Hate Cottage Cheese | Gen Alpha Brand Strategy

Semiserious2026-08-18T10:06:32-05:00Can They Brand That?®|

[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Cottage cheese is having a moment, but...for kids? In this live episode, Semiserious pitches brand strategies for kid-friendly cottage cheese: from cartoon mascots to school lunch positioning to viral TikTok campaigns. Because what child doesn’t love a protein-rich, soupy, cold, curdled ...

Care/of Vitamin Brand Strategy: Humor Marketing for a Personalized Supplement

Semiserious2026-07-29T21:17:35-05:00Can They Brand That?®|

Care/of makes personalized vitamin packs and is in desperate need of a brand voice that makes supplements feel exciting, not medicinal. In this episode, Semiserious pitches humor brand strategies for the @careof wellness subscription brand so potent that you may need to chase them with a glass of water. Pop over to our agency website ...

Casper Mattress Brand Strategy: Humor Marketing for a DTC Sleep Brand

Semiserious2026-07-29T22:12:56-05:00Can They Brand That?®|

Casper disrupted the mattress industry with DTC distribution and story-driven branding. In this episode, Semiserious pitches brand strategies that push the @Casper sleep-positive positioning into new, funny territory. And as the nursery rhyme goes, 5 little monkeys jumpin’ on the bed, two fell off and bumped their heads, thus spending the next 10 minutes brainstorming ...