Notes from

DTC personal care

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Billie Razor Brand Strategy: Feminist Humor Marketing for Women’s Grooming

Semiserious2026-07-29T22:24:43-05:00Can They Brand That?®|

Billie disrupted the women's razor market by challenging the "pink tax" with a bold brand strategy. In this episode, Semiserious pitches taglines and campaign ideas that push Billie's feminist positioning further and funnier. So, hair we go again! Per the rules of the game, we set the clock for 30 minutes, put on our game ...

Native Deodorant Brand Strategy: Humor Marketing for Natural Body Care

Semiserious2026-07-29T21:39:15-05:00Can They Brand That?®|

Native is a leading brand of personal care products boasting clean, simple ingredients. But does their brand identity need to be so clean and simple? In this episode of 'Can They Brand That?', Semiserious pitches humorous brand strategies and funny creative marketing campaigns to help them disrupt their crowded industry and win consumers, so get ...