Notes from

food brand strategy

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

We Built a Chip Brand and, As the Youths Say, Left No Crumbs | Snack Food Humor Marketing Strategy

Semiserious2026-08-13T14:49:46-05:00Can They Brand That?®|

You’re cordially invited to eat our dust. Literally. Because the best part of the chip bag is finally getting its own brand: Chip Dust. This flavor-packed powder at the bottom of a chip bag is a real, emerging CPG product category, and we're live-building its brand strategy. In this episode of Can They Brand That?®, ...

Can We Build a Killer Brand for the Worst Part of the Loaf (Bread Heels)? Duh, Of Course. | CPG Food Strategy

Semiserious2026-08-12T11:52:51-05:00Can They Brand That?®|

Justice for bread heels! They're the most polarizing part of the loaf, but what if a new CPG brand disrupted the market by selling only bread ends? In this episode of Can They Brand That?®, Semiserious uses comedy to create a brand strategy and brand identity strong enough to allow this food innovation to compete ...

Fake Brands, Real Branding: Chip Dust & Lefty Lucy Packaging Design Reveals

Semiserious2026-08-11T14:30:35-05:00Can They Brand That?®|

In today's episode of ‘Can They Brand That?®’ we’re tagging in our designer! He visually brought to life 2 fake brands we whipped up on our show and is revealing them to us for the first time! Join us in the comments as we see the design reveals for Chip Dust (snack innovation) and Lefty ...