Can We Build a Killer Brand for the Worst Part of the Loaf (Bread Heels)? Duh, Of Course. | CPG Food Strategy
Justice for bread heels! They're the most polarizing part of the loaf, but what if a new CPG brand disrupted the market by selling only bread ends? In this episode of Can They Brand That?®, Semiserious uses comedy to create a brand strategy and brand identity strong enough to allow this food innovation to compete ...
