Notes from

Food marketing strategy

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

We Branded a 2-in-1 Condiment That May Become the Greatest Lovestory Ever Told | Food Brand Strategy

Semiserious2026-08-13T14:07:18-05:00Can They Brand That?®|

Ketchup AND mustard in one bottle? Mayo AND sriracha?? Buffalo AND ranch??? Two condiments, one container, infinite identity crisis. In this episode of Can They Brand That?®, watch Semiserious take on the wild world of 2-in-1 condiment branding live. We figure out who buys this, how to position it (lazy genius? ultimate efficiency?), what to ...

Can We Build a Killer Brand for the Worst Part of the Loaf (Bread Heels)? Duh, Of Course. | CPG Food Strategy

Semiserious2026-08-12T11:52:51-05:00Can They Brand That?®|

Justice for bread heels! They're the most polarizing part of the loaf, but what if a new CPG brand disrupted the market by selling only bread ends? In this episode of Can They Brand That?®, Semiserious uses comedy to create a brand strategy and brand identity strong enough to allow this food innovation to compete ...