[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Chia Pets is a 50-year-old brand and culturally iconic. Can humor marketing give them a new generation of fans? In this episode, see Semiserious's best brand strategy ideas for the world's most recognizable novelty gift. So don’t tell your succulents, but our ...
Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...
Fancy Feast already has one of the most recognizable brand identities in pet food. So what would a humor branding agency do differently? Watch Semiserious reimagine Fancy Feast's brand strategy live and figure out how to out-luxury the Rolls-Royce of luxury cat food. We cover luxury pet food positioning, the humanization-of-pets trend, how @PurinaFancyFeast competes ...
It's a suitcase, it's a scooter, it's the most adult thing you've ever been embarrassed to want. We all know the quickest way to get from point A to point B is on an airplane, but what’s the coolest way to get there? Luggage that turns into an actual scooter, for adults, of course. In ...
Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?®, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging ...
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