We Branded Victorian Nightshirts Like Your Great-Grandpa Wore | Funny Sleepwear Marketing
Long, flowy, and deeply unfashionable, old-timey nightshirts are having a moment (or we're making them have one!). In this episode of Can They Brand That?®, watch Semiserious build a complete brand strategy for Victorian-era sleepwear, live. We cover the cottagecore/sleepcore aesthetic trend, nostalgia marketing, sleepwear industry positioning, naming, and how to make a Scrooge-era bedtime ...
















