Notes from

funny brands

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

We Branded Victorian Nightshirts Like Your Great-Grandpa Wore | Funny Sleepwear Marketing

2026-08-13T21:24:51-05:00Can They Brand That?®|

Long, flowy, and deeply unfashionable, old-timey nightshirts are having a moment (or we're making them have one!). In this episode of Can They Brand That?®, watch Semiserious build a complete brand strategy for Victorian-era sleepwear, live. We cover the cottagecore/sleepcore aesthetic trend, nostalgia marketing, sleepwear industry positioning, naming, and how to make a Scrooge-era bedtime ...

Branding Granny Panties: We Maximize Humor and Comfort for These Famously Sexy Intimates

2026-08-13T14:42:04-05:00Can They Brand That?®|

You say “granny panties” like it’s a bad thing. Well, a new underwear brand is about to give you a wedgie and completely change your mind. In this episode of Can They Brand That?®, watch Semiserious, a female-founded humor branding agency, tackle comfort lingerie marketing with the seriousness it demands (a lot, actually) and the ...

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