Chomps makes delicious grass-fed beef sticks that are winning snack-brand wars by a meaty mile. In this live episode, Semiserious pitches brand strategies that make protein snacks impossible to ignore: from athlete-ambassador angles to full personality reinventions, because 'Snapping into a Slim Jim' is so 1995. Instead, we're chomping into a healthier meat stick with ...
Long, flowy, and deeply unfashionable, old-timey nightshirts are having a moment (or we're making them have one!). In this episode of Can They Brand That?®, watch Semiserious build a complete brand strategy for Victorian-era sleepwear, live. We cover the cottagecore/sleepcore aesthetic trend, nostalgia marketing, sleepwear industry positioning, naming, and how to make a Scrooge-era bedtime ...
The Pet Rock sold millions, so what about...a Pet Stick? We're building the complete brand strategy for the world's most low-effort pet live. Watch Semiserious take on the novelty gift market: what made the Pet Rock @petrock6238 work, how to position a competitor, naming a product that's literally just a stick, and how to make ...
If water is better sparkling, one could assume the same about milk, no? Honestly, no, but sparkling water had its moment, so could sparkling milk next? In this episode of Can They Brand That?®, watch Semiserious tackle one of the more unusual emerging beverage categories, carbonated milk, by branding it live. We cover the dairy ...
You say “granny panties” like it’s a bad thing. Well, a new underwear brand is about to give you a wedgie and completely change your mind. In this episode of Can They Brand That?®, watch Semiserious, a female-founded humor branding agency, tackle comfort lingerie marketing with the seriousness it demands (a lot, actually) and the ...
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