An umbrella...on your head. It's wearable, hands-free rain protection that makes you look absolutely unhinged, and we're building a brand for it live. So, if you’re not singing in the rain, we have a guess as to why: YOUR UMBRELLA IS NOT A HAT. In this episode of Can They Brand That?®, watch Semiserious tackle ...
Edible underwear, but make it eco-conscious. Can a product famous for being ridiculous be repositioned as sustainable? Watch Semiserious, a female-founded humor branding agency, tackle the most unexpected sustainability brief of the year, all in real time and with (mostly) straight faces. We build the full brand strategy: positioning, naming, target audience, packaging direction, and ...
Once in everyone’s career comes a challenge so great, so daunting, the only thing to do is jump in headfirst. Introducing: hot dog water, the beverage no one asked for, and the brand challenge we couldn't resist. Watch Semiserious, a female-founded humor branding agency, tackle one of the most absurd products imaginable in a live ...
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