Notes from

humor brand marketing

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Can the Chia Pet Make a Comeback? We Say Ch-Ch-Ch-Yes | Novelty Brand Strategy

Semiserious2026-09-02T22:16:10-05:00Can They Brand That?®|

[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Chia Pets is a 50-year-old brand and culturally iconic. Can humor marketing give them a new generation of fans? In this episode, see Semiserious's best brand strategy ideas for the world's most recognizable novelty gift. So don’t tell your succulents, but our ...

Brawny Rebrand: Reinventing the Lumberjack Mascot as a Sexy Beast | Funny CPG Brand Refresh for Paper Towels

Semiserious2026-08-14T10:56:11-05:00Can They Brand That?®|

The Brawny Man has been selling paper towels since 1974. Is he still relevant? In this episode, Semiserious pitches brand strategies that evolve the icon for today's market, from femme-forward campaigns to brand mascot redesigns. So if you love mess, you’re gonna love this episode of “Can They Brand That?®” where the strongest paper towel ...