Justice for Mom Bods! Branding the Frida Postpartum Products People Are Too Big of Babies to Talk About | Humor Marketing

Semiserious2026-08-14T11:08:08-05:00Can They Brand That?®|

Frida Mom sells the products nobody wants to talk about: hemorrhoid foam, perineal bottles, and nipple shields. In this episode, Semiserious leans all the way into the taboo and pitches @frida campaigns that turn awkward into iconic. And while pregnancy and postpartum care are no laughing matter…who deserves comedic relief more than a new mom?! ...

Rebranding Ricola: Can a Yodeling Cough Drop Brand Be Cool? (Doubt It!) | Funny Heritage Brand Strategy

Semiserious2026-08-14T10:47:20-05:00Can They Brand That?®|

Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...

Watch Us Build a Savory Popsicle Brand Live (Uncut, Unhinged) | Humor Branding

Semiserious2026-08-11T14:42:12-05:00Can They Brand That?®|

Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?®, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging ...