Justice for bread heels! They're the most polarizing part of the loaf, but what if a new CPG brand disrupted the market by selling only bread ends? In this episode of Can They Brand That?®, Semiserious uses comedy to create a brand strategy and brand identity strong enough to allow this food innovation to compete ...
Pantry staples tend to be forgettable, but with the boom of Graza olive oil @getgraza, Fishwife tinned fish @eatfishwife, and Ayoh! Mayo @eatayoh is it time for vinegar to get with the times and modernize into a luxury brand worthy of rabid attention and brand loyalty? In this episode of 'Can They Brand That?®', the ...
Don’t worry, the self-driving smart stroller is just an internet meme, but the branding challenge remains: build a brand identity for a controversial AI tech innovation (The Tesla Robopod) that is humorous, relatable, and self-aware enough to appeal to new parents. Baby strollers are a key durable goods purchase for new parents, but can this ...
Flavored vodka is nothing new, but what if a brand stole market share by innovating in a way that no one asked for (but perhaps cannot resist)? Meet Boozehound: hot dog water vodka. In this episode of Can They Brand That?®, three branding pros reveal the real brand identity (complete with full design) for one ...
Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?®, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging ...
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