[FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.] Cottage cheese is having a moment, but...for kids? In this live episode, Semiserious pitches brand strategies for kid-friendly cottage cheese: from cartoon mascots to school lunch positioning to viral TikTok campaigns. Because what child doesn’t love a protein-rich, soupy, cold, curdled ...
Chomps makes delicious grass-fed beef sticks that are winning snack-brand wars by a meaty mile. In this live episode, Semiserious pitches brand strategies that make protein snacks impossible to ignore: from athlete-ambassador angles to full personality reinventions, because 'Snapping into a Slim Jim' is so 1995. Instead, we're chomping into a healthier meat stick with ...
Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...
Vibram FiveFingers are the most mocked shoe in running and also one of the most beloved. Can humor branding fix their image problem and maybe even reach new audiences? In this episode, Semiserious pitches a full brand strategy, including tone of voice, campaign concepts, and ambassador ideas, with the belief that comedy can overcome most, ...
What happens when two branding strategists attempt to rebrand Craisins, the dried cranberry nobody asked for? In this episode of Can They Brand That?®, Semiserious Agency pitches a full brand identity: from tone of voice to taglines to campaign concepts for Ocean Spray @oceanspray. So, just in time for Thanksgiving, we set our brains on ...
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