Billie disrupted the women's razor market by challenging the "pink tax" with a bold brand strategy. In this episode, Semiserious pitches taglines and campaign ideas that push Billie's feminist positioning further and funnier. So, hair we go again! Per the rules of the game, we set the clock for 30 minutes, put on our game ...
Casper disrupted the mattress industry with DTC distribution and story-driven branding. In this episode, Semiserious pitches brand strategies that push the @Casper sleep-positive positioning into new, funny territory. And as the nursery rhyme goes, 5 little monkeys jumpin’ on the bed, two fell off and bumped their heads, thus spending the next 10 minutes brainstorming ...
Burrow makes modular sofas built for modern apartments, and they need a modern brand voice to match. In this episode, Semiserious pitches a humor brand strategy to make the ‘luxury for real life’ couch company the most talked-about DTC furniture brand on social. Are you sitting down? Are you comfortable? Good. Go ahead and put ...
Native is a leading brand of personal care products boasting clean, simple ingredients. But does their brand identity need to be so clean and simple? In this episode of 'Can They Brand That?', Semiserious pitches humorous brand strategies and funny creative marketing campaigns to help them disrupt their crowded industry and win consumers, so get ...
Phade makes compostable straws, but what's missing is a playful brand voice that helps sustainability feel fun instead of preachy. In this episode, Semiserious pitches a humor marketing strategy that makes this eco-brand impossible to ignore. And we gotta say, this brand sucks, BECAUSE IT'S A STRAW, CALM DOWN. This sustainable sipper behaves like plastic, ...
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