Notes from

parenting brand strategy

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

We Branded a Helmet That Dispenses Coffee (and May Have Upset the Natural World Order) | Funny Beverage Branding

Semiserious2026-08-12T13:01:14-05:00Can They Brand That?®|

What does Mom really want for Mother’s Day? To enjoy her bleeping cup of coffee. A hands-free, temperature-controlled coffee helmet for moms is a product that should exist, which is why we're live branding it. Beer Helmet WHO?! Watch Semiserious, a female-founded humor branding agency, build a complete brand strategy for Coffee Helmets in real ...

We Turned a Viral Self-Driving Stroller Meme Into a Real Brand | KidTech Marketing

Semiserious2026-08-12T11:32:57-05:00Can They Brand That?®|

Don’t worry, the self-driving smart stroller is just an internet meme, but the branding challenge remains: build a brand identity for a controversial AI tech innovation (The Tesla Robopod) that is humorous, relatable, and self-aware enough to appeal to new parents. Baby strollers are a key durable goods purchase for new parents, but can this ...