Nespresso Brand Strategy: Humor Marketing for Premium Coffee and Espresso

2026-07-29T21:17:11-05:00Can They Brand That?®|

Nespresso has sleek machines, premium positioning, and George Clooney, but can comedy make it even more compelling? In this episode, Semiserious pitches brand strategies for @nespresso that balance luxury and irreverence for their single-use coffee capsules. So, wake up and smell the brainstorm, ya sleepyheads, because our latest 'Can They Brand That?' will have you ...