The Brawny Man has been selling paper towels since 1974. Is he still relevant? In this episode, Semiserious pitches brand strategies that evolve the icon for today's market, from femme-forward campaigns to brand mascot redesigns. So if you love mess, you’re gonna love this episode of “Can They Brand That?®” where the strongest paper towel ...
Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...
Slate is an automotive brand that makes customizable, electric pickup trucks—an exciting idea with an unexciting branding. In this episode, Semiserious pitches a @slateauto brand overhaul that makes the innovative product entertaining and unforgettable. So buckle up because the wheels have certainly fallen off on this week’s new episode of Can They Brand That?®, and ...
Vibram FiveFingers are the most mocked shoe in running and also one of the most beloved. Can humor branding fix their image problem and maybe even reach new audiences? In this episode, Semiserious pitches a full brand strategy, including tone of voice, campaign concepts, and ambassador ideas, with the belief that comedy can overcome most, ...
Head & Shoulders is the world's #1 shampoo, but does anyone actually want to admit they use it? In this episode, Semiserious pitches a brand refresh that leans into the awkward truth of dandruff marketing. The only head-scratcher on this episode of 'Can They Brand That?®' is how we possibly come up with this many ...
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