Burrow Sofa Brand Strategy: Humor Marketing for DTC Modular Furniture

Semiserious2026-07-29T21:47:56-05:00Can They Brand That?®|

Burrow makes modular sofas built for modern apartments, and they need a modern brand voice to match. In this episode, Semiserious pitches a humor brand strategy to make the ‘luxury for real life’ couch company the most talked-about DTC furniture brand on social. Are you sitting down? Are you comfortable? Good. Go ahead and put ...

Phade Compostable Straw Brand Strategy: Humor Marketing for an Eco Product

Semiserious2026-07-29T21:15:25-05:00Can They Brand That?®|

Phade makes compostable straws, but what's missing is a playful brand voice that helps sustainability feel fun instead of preachy. In this episode, Semiserious pitches a humor marketing strategy that makes this eco-brand impossible to ignore. And we gotta say, this brand sucks, BECAUSE IT'S A STRAW, CALM DOWN. This sustainable sipper behaves like plastic, ...

Seth Rogen’s Houseplant Cannabis Brand Strategy: Celebrity Brand Marketing for Potheads

Semiserious2026-07-29T21:15:52-05:00Can They Brand That?®|

Houseplant is Seth Rogen's cannabis and lifestyle brand, one of the most design-forward and personality-driven brands in the legal cannabis space. In this episode of 'Can They Brand That?', Semiserious pitches brand strategies that build on the celebrity foundation. Because, as the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying, but...it is now? ...