Frida Mom sells the products nobody wants to talk about: hemorrhoid foam, perineal bottles, and nipple shields. In this episode, Semiserious leans all the way into the taboo and pitches @frida campaigns that turn awkward into iconic. And while pregnancy and postpartum care are no laughing matter…who deserves comedic relief more than a new mom?! ...
Slate is an automotive brand that makes customizable, electric pickup trucks—an exciting idea with an unexciting branding. In this episode, Semiserious pitches a @slateauto brand overhaul that makes the innovative product entertaining and unforgettable. So buckle up because the wheels have certainly fallen off on this week’s new episode of Can They Brand That?®, and ...
Eggnog: the holiday beverage everyone has an opinion about. In this episode of Can They Brand That?®, watch Semiserious build a full brand strategy for eggnog live and figure out how to make the most divisive drink of the year something people actually want to choose. We dig into holiday beverage marketing, the nog-lover vs. ...
After the party, it’s the after potty, at least that’s the promise of our featured brand on the show this week: glow-in-the-dark toilet paper. In this episode of Can They Brand That?®, watch Semiserious tackle glow-in-the-dark toilet paper and build a full brand strategy for it live: who buys it, how to market it (novelty? ...
If water is better sparkling, one could assume the same about milk, no? Honestly, no, but sparkling water had its moment, so could sparkling milk next? In this episode of Can They Brand That?®, watch Semiserious tackle one of the more unusual emerging beverage categories, carbonated milk, by branding it live. We cover the dairy ...
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