Notes from

unusual products

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Branding Novelty Toilet Paper: Building a Bathroom Product Brand Without Potty Humor | Funny CPG Marketing

Semiserious2026-08-13T20:54:23-05:00Can They Brand That?®|

After the party, it’s the after potty, at least that’s the promise of our featured brand on the show this week: glow-in-the-dark toilet paper. In this episode of Can They Brand That?®, watch Semiserious tackle glow-in-the-dark toilet paper and build a full brand strategy for it live: who buys it, how to market it (novelty? ...

This Weirdo Travel Gear Needed a Personality (We Regretfully Gave It One) | Luggage Brand Strategy

Semiserious2026-08-13T11:26:56-05:00Can They Brand That?®|

It's a suitcase, it's a scooter, it's the most adult thing you've ever been embarrassed to want. We all know the quickest way to get from point A to point B is on an airplane, but what’s the coolest way to get there? Luggage that turns into an actual scooter, for adults, of course. In ...