Notes from

women’s grooming brand

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Nair Gets a Life-Shaving Rebrand: Using Comedy to Regrow a 90s Hair Removal Icon | Funny Branding

Semiserious2026-08-18T09:57:46-05:00Can They Brand That?®|

Nair smells like burnt hair and hasn't updated its brand strategy in decades. In this live episode, Semiserious pitches a full brand refresh, including a Lisa Frank-inspired nostalgia campaign and a new @NairHairRemover brand voice that makes body hair removal genuinely fun. So in this episode of 'Can They Brand That?®' we ask: who wears ...

Billie Razor Brand Strategy: Feminist Humor Marketing for Women’s Grooming

Semiserious2026-07-29T22:24:43-05:00Can They Brand That?®|

Billie disrupted the women's razor market by challenging the "pink tax" with a bold brand strategy. In this episode, Semiserious pitches taglines and campaign ideas that push Billie's feminist positioning further and funnier. So, hair we go again! Per the rules of the game, we set the clock for 30 minutes, put on our game ...