Care/of makes personalized vitamin packs and is in desperate need of a brand voice that makes supplements feel exciting, not medicinal. In this episode, Semiserious pitches humor brand strategies for the @careof wellness subscription brand so potent that you may need to chase them with a glass of water.
Pop over to our agency website to get a dose of the full, designed spec work (there were 39 creative concepts and taglines in total!) and enjoy the highlight reel! Hosted by: Allie LeFevere and Lyndsay Rush Sanders
FYI: This episode was recorded before we rebranded from Obedient Agency to Semiserious Agency.
Timestamps:
00:00 Introducing the Creative Challenge: Branding Care/of with Comedy
00:10 Care/of Brand Analysis
00:22 Improvised Branding Brainstorm for Care/of [Highlight Reel]: Ideating funny brand activations, campaigns, taglines, and web copy
Key Branding Ideas from This Episode:
- Using humor and playful branding transforms mundane health terms, making wellness approachable and memorable, and breaking down barriers.
- Reframing health products as simple and easy counters overwhelming wellness messaging, making health an everyday choice.
- Shifting from clinical to casual tones improves credibility and accessibility, fostering trust with consumers.
- Framing health habits as enjoyable rather than effortful increases adherence and positive associations.
- Strategic humor and wit in health messaging reduce defensiveness and invite curiosity, making consumers more receptive.
- Playful branding and humor foster trust and differentiation across industries, making complex topics approachable.
Semiserious is a female-founded humor branding agency for CPG brands. Their sweet spot is working with founder-led or venture-backed DTC startups to build brands using comedy as a core strategy to help brands stand out in a crowded market. Their roster includes industry darlings like Clif Bar, Native, Blue Bunny, Waterboy, Pie, Argent, JOI, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Better Than Booze, Backwoods, Bad Rabbit, U Suck at Golf, Hobbyist, and the Dallas Cowboys, but they would never brag about it in their bio. This funny branding agency has offices in Chicago and Nashville, but works with clients globally.
Say hi or snoop around:
🔔 Subscribe for weekly branding brainstorms → https://www.youtube.com/@semiseriousagency
📺 Watch the full Can They Brand That? show series → https://bit.ly/can-they-brand-that-playlist
🌐 Work with Semiserious: https://semiseriousagency.com
ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to bring some much-needed levity into the world where we can.
#CareofBranding #CanTheyBrandThat #HumorBranding #BrandStrategy #FunnyMarketing
