The Brawny Man has been selling paper towels since 1974. Is he still relevant? In this episode, Semiserious pitches brand strategies that evolve the icon for today's market, from femme-forward campaigns to brand mascot redesigns. So if you love mess, you’re gonna love this episode of “Can They Brand That?®” where the strongest paper towel ...
Ricola has been yodeling at us for decades, but does anyone under 40 actually know what it is? In this episode of Can They Brand That?®, Semiserious reimagines the Swiss cough drop brand for a modern audience without losing what makes it iconic. *Alp Horn blows* Ok, you're still with us. We’re super excited about ...
Slate is an automotive brand that makes customizable, electric pickup trucks—an exciting idea with an unexciting branding. In this episode, Semiserious pitches a @slateauto brand overhaul that makes the innovative product entertaining and unforgettable. So buckle up because the wheels have certainly fallen off on this week’s new episode of Can They Brand That?®, and ...
What happens when two branding strategists attempt to rebrand Craisins, the dried cranberry nobody asked for? In this episode of Can They Brand That?®, Semiserious Agency pitches a full brand identity: from tone of voice to taglines to campaign concepts for Ocean Spray @oceanspray. So, just in time for Thanksgiving, we set our brains on ...
Fancy Feast already has one of the most recognizable brand identities in pet food. So what would a humor branding agency do differently? Watch Semiserious reimagine Fancy Feast's brand strategy live and figure out how to out-luxury the Rolls-Royce of luxury cat food. We cover luxury pet food positioning, the humanization-of-pets trend, how @PurinaFancyFeast competes ...
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