Fancy Feast already has one of the most recognizable brand identities in pet food. So what would a humor branding agency do differently? Watch Semiserious reimagine Fancy Feast's brand strategy live and figure out how to out-luxury the Rolls-Royce of luxury cat food. We cover luxury pet food positioning, the humanization-of-pets trend, how @PurinaFancyFeast competes ...
Eggnog: the holiday beverage everyone has an opinion about. In this episode of Can They Brand That?®, watch Semiserious build a full brand strategy for eggnog live and figure out how to make the most divisive drink of the year something people actually want to choose. We dig into holiday beverage marketing, the nog-lover vs. ...
Long, flowy, and deeply unfashionable, old-timey nightshirts are having a moment (or we're making them have one!). In this episode of Can They Brand That?®, watch Semiserious build a complete brand strategy for Victorian-era sleepwear, live. We cover the cottagecore/sleepcore aesthetic trend, nostalgia marketing, sleepwear industry positioning, naming, and how to make a Scrooge-era bedtime ...
Dog high heels. No, they don't exist, but should they?? Watch Semiserious tackle the luxury pet fashion market, one of the fastest-growing categories in CPG, by building a brand strategy for them live. To further humiliate, err, challenge ourselves, we work through who buys this, how to position dog heels between functional paw protection and ...
After the party, it’s the after potty, at least that’s the promise of our featured brand on the show this week: glow-in-the-dark toilet paper. In this episode of Can They Brand That?®, watch Semiserious tackle glow-in-the-dark toilet paper and build a full brand strategy for it live: who buys it, how to market it (novelty? ...
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