Franzia is America's best-selling wine brand that's best known for its "bag-in-box" packaging and as the star of the popular drinking game "slap the bag". In this episode, Semiserious pitches brand strategies that embrace the Franzia paradox and turn "cheap wine" into a comedic cult identity. So think of this episode as the slap heard ...

Kraft French Dressing (the bright orangey-red staple found on Lazy Susans in mid-America) is one of the most forgotten products in a $120 billion condiment market. In this episode, Semiserious pitches the humor brand strategies to make French dressing "très chic" again. It was a silly realization that turned into a ridiculous creative challenge for ...