Duct tape fixes everything, but does it have a brand? In this episode, Semiserious pitches brand identity concepts that give duct tape the cult following it deserves, from viral campaigns to brand mascots. We guess whoever said ‘if it ain’t broke, don’t fix it’ didn’t listen to this week’s episode of “Can They Brand That?®” ...
The Brawny Man has been selling paper towels since 1974. Is he still relevant? In this episode, Semiserious pitches brand strategies that evolve the icon for today's market, from femme-forward campaigns to brand mascot redesigns. So if you love mess, you’re gonna love this episode of “Can They Brand That?®” where the strongest paper towel ...
What happens when two branding strategists attempt to rebrand Craisins, the dried cranberry nobody asked for? In this episode of Can They Brand That?®, Semiserious Agency pitches a full brand identity: from tone of voice to taglines to campaign concepts for Ocean Spray @oceanspray. So, just in time for Thanksgiving, we set our brains on ...
Fancy Feast already has one of the most recognizable brand identities in pet food. So what would a humor branding agency do differently? Watch Semiserious reimagine Fancy Feast's brand strategy live and figure out how to out-luxury the Rolls-Royce of luxury cat food. We cover luxury pet food positioning, the humanization-of-pets trend, how @PurinaFancyFeast competes ...
Pantry staples tend to be forgettable, but with the boom of Graza olive oil @getgraza, Fishwife tinned fish @eatfishwife, and Ayoh! Mayo @eatayoh is it time for vinegar to get with the times and modernize into a luxury brand worthy of rabid attention and brand loyalty? In this episode of 'Can They Brand That?®', the ...
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